Background

Client: An AI Trainer

Objective: Build awareness, establish thought leadership, generate paid 1:1 leads, and secure event opportunities

Duration: 7 months of partnership

Starting Point:

• Concerns: Fear of how LinkedIn would treat her as an AI trainer due to misconceptions about the field
• Challenges:
  • Limited awareness about AI training
  • Misconceptions about the role of an AI trainer
  • Uncertainty about generating leads and opportunities

Achievements in 7 Months

• Established Authority: Recognized as a thought leader in the AI training space
• Audience Engagement: Shifted from dry DMs to regular queries from the audience
• Lead Generation: Consistently generated 2-3 leads per week

Initial Challenges

1. Fear of Reception: The client was apprehensive about how LinkedIn users would perceive her role as an AI trainer.
2. Lack of Awareness: There was limited awareness about the benefits and importance of AI training.
3. Misconceptions: Many people had misconceptions about the field of AI training.
4. Lead Generation: The client was unsure how to generate paid 1:1 leads and secure event opportunities.

Strategy and Execution

1. Profile Optimization:
   • Professional Headshot: Updated the profile picture with a professional headshot.
   • Headline and Summary: Created a compelling headline and summary emphasizing her expertise in AI training and her mission to demystify the field.
   • Experience and Skills: Highlighted her experience and endorsed relevant skills to build credibility.
2. Content Strategy Development:
   • Target Audience Analysis: Identified the target audience, including tech enthusiasts, corporate trainers, and organizations looking to adopt AI.
   • Content Pillars: Established key content pillars such as AI training benefits, success stories, industry insights, and myth-busting posts.
   • Posting Schedule: Developed a consistent posting schedule to maintain regular engagement.
3. Engagement and Networking:
   • Commenting Strategy: Engaged with posts related to AI and technology to increase visibility.
   • Connection Requests: Sent personalized connection requests to professionals and potential clients in the AI and tech industry.
   • LinkedIn Groups: Joined and actively participated in LinkedIn groups focused on AI and machine learning.