Background
Client: An SEO Executive
Objective: Generate job leads from LinkedIn, establish authority in the field
Duration: 2 years of partnership
Starting Point:
- Followers: 3,000
- Engagement: Low, account considered "dead"
- Challenges:
- No understanding of LinkedIn's potential
- Unclear starting point
- No content strategy
Achievements in 10 Months
- Followers Growth: Increased from 3,000 to 13,000
- Job Leads: Received offers from well-known Indian FMCG brands
- Collaborations: Secured paid collaboration opportunities
- Recognition: Earned the "Top Digital Marketing Voice" badge on LinkedIn
Initial Challenges
- Lack of Awareness: The client had no clue about the potential of LinkedIn for professional growth.
- No Starting Point: The client was unsure where to begin their LinkedIn journey.
- Content Confusion: The client had no idea what type of content to post to attract the right audience and establish authority.
Strategy and Execution
- Profile Optimization:
- Professional Headshot: Updated the profile picture with a professional headshot.
- Headline and Summary: Crafted a compelling headline and summary that highlighted the client’s expertise and goals.
- Experience and Skills: Detailed experience and endorsed relevant skills to enhance credibility.
- Content Strategy Development:
- Target Audience Analysis: Identified the ideal audience - professionals in the digital marketing and FMCG sectors.
- Content Pillars: Established key content pillars such as SEO tips, digital marketing trends, case studies, and personal insights.
- Posting Schedule: Created a consistent posting schedule to maintain regular engagement.