Background

Client: An SEO Executive

Objective: Generate job leads from LinkedIn, establish authority in the field

Duration: 2 years of partnership

Starting Point:

Achievements in 10 Months

Initial Challenges

  1. Lack of Awareness: The client had no clue about the potential of LinkedIn for professional growth.
  2. No Starting Point: The client was unsure where to begin their LinkedIn journey.
  3. Content Confusion: The client had no idea what type of content to post to attract the right audience and establish authority.

Strategy and Execution

  1. Profile Optimization:
  2. Content Strategy Development: