Background

Client: Business Coach for Coaches

Objective: Build awareness, establish thought leadership, generate leads, and secure paid 1:1 coaching calls

Duration: 7 months of partnership

Starting Point:

• Followers: 232
• Engagement: Low, hesitant to leverage LinkedIn for business growth
• Challenges:
  • Lack of awareness about LinkedIn's potential
  • Fear of tapping into LinkedIn for her coaching business
  • No content strategy

Achievements in 7 Months

• Followers Growth: Increased from 232 to 4,000
• Lead Generation: Began receiving leads from the 3rd month
• Paid Coaching Calls: Secured at least 1-2 paid 1:1 coaching calls every week

Initial Challenges

1. Lack of Awareness: The client had no idea about the opportunities LinkedIn could bring to her coaching business.
2. Fear of Engagement: The client was afraid to tap into LinkedIn's potential for fear of inadequate engagement or negative reception.
3. No Content Strategy: The client had no clear idea of what to post to attract and engage her target audience.

Strategy and Execution

1. Profile Optimization:
   • Professional Headshot: Updated the profile picture with a professional and approachable headshot.
   • Headline and Summary: Crafted a compelling headline and summary that highlighted her expertise in business coaching, soft selling, building irresistible offers, and enhancing client experience.
   • Experience and Skills: Detailed her experience and endorsed relevant skills to build credibility and trust.
2. Content Strategy Development:
   • Target Audience Analysis: Identified the ideal audience - other coaches looking to improve their business strategies.
   • Content Pillars: Established key content pillars such as business coaching tips, soft selling strategies, creating irresistible offers, and client experience enhancement.
   • Posting Schedule: Created a consistent posting schedule to maintain regular engagement.
3. Engagement and Networking:
   • Commenting Strategy: Engaged with relevant posts and comments to increase visibility and establish connections.
   • Connection Requests: Sent personalized connection requests to potential clients and professionals in the coaching industry.
   • LinkedIn Groups: Joined and actively participated in LinkedIn groups relevant to business coaching and professional development.